Ventures We Own · Nightlife
The Knot Club
A luxury nightclub that rewrote Delhi's after-dark code — and became the studio's proving ground.
The Brief
The Knot Club began with a question: what if a night out felt like a film? We built the brand from the name down — identity, sound, spatial mood, content and press — and ran it as our own house from 2018 to 2023. Every campaign, every guest list, every frame was a live test of the thinking we now bring to the brands we build for others.
What we built
- 01Brand strategy & naming
- 02Identity system
- 03Content & film
- 04PR & activations
- 05Guest-experience design
In frame
The outcome
5 yrsCultural run
01Delhi luxury nightlife
∞Nights remembered
Next ventureDOZBAEEnter